What Boxing Needs to do to Become Strong in America Again
Reach distribution rights with international networks from other countries to showcase fighters that bring exciting fights to American audiences. Right now there are not enough American stars for USA fans to care, and people may never emerge from the Barthelemy-Easter coma. That could be the most boring fight of all time!
If American promoters do not recognize why #1 is needed, boxing will never emerge from the average fight status on free TV ever again.
Showcase these fighters on free TV or no higher than standard cable.
Focus on the smaller weight classes as they bring the action a lot of times more than the heavyweights.
Use Mexico, the United Kingdom, and Japan, as countries to seek out and find these fighters. Josh Warrington may be the best example of a classy person and great action fighter. His war with Carl Frampton, may have been a little too one-sided to be among the greatest fights ever, but at least for modern times, it was a near-classic status. Get Warrington's personality on American TV with consistency and regularity, he could over time become the next Manny Pacquiao Look at the ratings that Pacquiao-Horn did on regular ESPN.
Make DAZN offered on standard cable, dish, and U-Verse systems . Streaming is OK as a secondary source for boxing, but can't work as an exclusive only platform. With only 70,000 USA subscribers on DAZN and raising prices less than three months into the service, DAZN is in trouble
Use 24/7 type shows to promote the action fighters during mainstream sports contests such as Playoff games, Super Bowls, World Series, and other top rated network shows. Advertise the 24/7 shows during major events.
Convince fighters to take a small cut in pay by moving away from PPV platforms, to free commercial/cable TV to reach wider audiences.
Eliminate long-term deals with promoters and networks. Fighters should have no more than a three fight deal with any promoter, than they become free agents.