FightHype.com

MAYWEATHER PROMOTIONS RETAINS THE SERVICES OF PINTA TO EXPAND REACH INTO HISPANIC COMMUNITY

By Press Release | August 06, 2014
MAYWEATHER PROMOTIONS RETAINS THE SERVICES OF PINTA TO EXPAND REACH INTO HISPANIC COMMUNITY

Mayweather Promotions is pleased to announce that they have retained the services of Pinta, a cross-cultural marketing firm, to assist efforts to market the company, its fights and fighters to the Hispanic community. Pinta targets general market consumers in diverse communities, first-generation Hispanics nationwide, and U.S.-born, English-dominant and fully-acculturated Latinos.

Pinta, which means "paint" in Spanish, has offices in Miami, New York, and Los Angeles and will offer a wide array of services to reach this key audience through public relations, digital, social, research, grassroots, and experiential strategies. Their immediate responsibilities will be to assist with media outreach for two upcoming action packed events that are scheduled to take place in the near future. The first event will be headlined by J'Leon Love with Badou Jack in the co-main event on August 30 at The Pearl at The Palms Resort & Casino Las Vegas, subsequently followed by the promotion of "Mayhem: Mayweather vs. Maidana 2 which will take place on September 13 at the MGM Grand in Las Vegas."

"We are fully aware of the importance of the Hispanic market and we want to go that extra mile and make sure that we pull out all the stops for our events," said Leonard Ellerbe, CEO of Mayweather Promotions. "We look forward to integrating Pinta's expertise with our already established and ongoing marketing efforts in order to reach as broad an audience as possible to make our promotions a great success."

The company will also help Mayweather Promotions on future boxing shows as they continue their growth as a premier sports and entertainment company.

MARCH 18, 2024
MARCH 17, 2024
MARCH 14, 2024
MARCH 12, 2024
MARCH 11, 2024
MARCH 07, 2024
MARCH 04, 2024
FEBRUARY 29, 2024
FEBRUARY 27, 2024
FEBRUARY 22, 2024
FEBRUARY 19, 2024
FEBRUARY 15, 2024
FEBRUARY 12, 2024
FEBRUARY 08, 2024
FEBRUARY 05, 2024
FEBRUARY 01, 2024
JANUARY 31, 2024
JANUARY 30, 2024
JANUARY 29, 2024
JANUARY 25, 2024
JANUARY 22, 2024
JANUARY 18, 2024
JANUARY 15, 2024
JANUARY 12, 2024
JANUARY 11, 2024
JANUARY 08, 2024
JANUARY 04, 2024
JANUARY 01, 2024